{client}
Lock & Key Productions/Endemol Entertainment
{project}
Micro-site design and development, app development, special edition poster
{objective}
Endemol Entertainment’s Extreme Makeover Home Edition was already an Emmy Award winning ratings juggernaut when they came to {untitled}idea. The show had no problem attracting viewers, but they wanted to offer more value and ROIs for the vendors that supplied them their products.
{result}
The “As Seen On Page” conceived and designed by {untitled}idea creates an interactive web portal where consumers are able to browse the items which are featured on each episode. Updated weekly, the page provides detailed information about each product, company information, and gives the user the ability to make purchases automatically. The result has increased return on their vendor’s investment and gives them an additional boost of free online marketing they otherwise would not have.
In addition to the micro-site, {ui} developed a web app based on the “As Seen On” page, which allows users to view and make purchases directly from their cell phone.
